What Is CPA Marketing?

What Is CPA Marketing?

CPA marketing, or “affiliate marketing,” implies that a company trusts a partner to promote its product. The partner receives a reward if the partner brings the user and performs the target action. Therefore, such a model is called CPA — Cost Per Action, which means “pay for an action.” Target actions can be different. As a rule, this is a purchase, but other options are also possible, for example, sending an application or installing an application. Depending on the final actions, different CPA models can be distinguished:

  • CPS - model (Cost Per Sale)
  • CPL - model (Cost Per Lead)
  • CPO - model (Cost Per Order)
  • CPI - model (Cost Per Install)
  • CPC - model (Cost Per Click)

What is a webmaster and partner network?

People or companies ready to promote a product through an affiliate scheme know the technology and know-how to launch traffic where needed. In the terminology of CPA marketing, they are called webmasters. They can own websites, blogs or work according to the “buy cheaper / sell more expensive” method of advertising in various systems — in this case, and they are often called affiliate marketers.

An advertiser who wants to promote his product meets with webmasters on a special platform — the CPA network, also called the partner platform.

The CPA network’s main goal is to bring the advertiser and the webmaster together to work mutually beneficially.

Who is the CPA model suitable for?

CPA marketing is good for a simple product with a broad audience.

Is the CPA model suitable for you?

  • The product is aimed at a B2C audience and is suitable for online promotion.
  • Mass product.
  • The product’s price is competitive, and if the product also has bonuses (free shipping, gift), this is an advantage.
  • It is technically possible to install a pixel on your site.
  • Your product has a wide geography.
  • The webmaster’s rate you are ready to offer is not lower than the market rate.
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